International Travel Fair in Shanghai Premier Platform for Global Travel and Tourism Partnerships

International Travel Fair in Shanghai: Premier Platform for Global Travel and Tourism Partnerships

The International Travel Fair (ITF) in Shanghai, also referred to as ITB China 2024, is one of the leading B2B travel expos, focusing on the Chinese travel market and fostering global tourism partnerships. This year, ITF began on May 27, 2024, and will run until May 29, 2024, hosted at the Shanghai World Expo Exhibition & Convention Center.

The fair has witnessed remarkable success with a 60% increase in exhibitor participation compared to the previous year, featuring over 600 exhibitors from more than 80 countries and regions. Its primary aim is to create a dynamic platform for industry stakeholders, including tour operators, travel agencies, accommodation providers, and national tourism boards, to network, discuss trends, and establish new business opportunities.

The event emphasizes both outbound and inbound tourism. It includes a new China Inbound Buyer Program, attracting international buyers from regions like the United States, Europe, and Southeast Asia. Countries such as Maldives (this year’s partner destination), Spain, Italy, Malaysia, and Greece are among the participants showcasing their offerings. Special sessions like the ITB China Conference provide insights into global tourism trends, visa policy impacts, and consumer behavior, featuring around 100 expert speakers​.

The event also facilitates networking through curated activities, including an official opening dinner co-hosted by Maldives, and highlights innovative tourism solutions to promote sustainability and growth. This collaborative approach makes ITF Shanghai a critical hub for driving the future of global travel​.

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