iMusafir.pk: Redefining Travel and Tourism in Pakistan
iMusafir.pk is a leading travel and tourism platform based in Islamabad, Pakistan, dedicated to offering exceptional hotel reservations and ticketing services. Known for its fast, reliable, and cost-efficient solutions, iMusafir.pk strives to meet the diverse needs of travelers by delivering quality and value. In this exclusive interview, the team behind iMusafir.pk shares insights into their services, mission, and how they are shaping the travel industry in Pakistan and beyond.
GLAD TRAVELER: Can you tell us a bit about yourself and how you got into the travel industry?
iMusafir: My name is Khawaja Nouman Rasheed, and I hold an MPhil in Computer Sciences with a specialization in Data Mining. In 2009, my co-founder, Inam Gull, and I embarked on a journey to revolutionize travel in Pakistan. We decided to create a platform that would promote Northern Pakistan, inspire both inbound and outbound travelers to explore its breathtaking beauty, and generate opportunities for local communities. This vision led to the founding of iMusafir.pk, which has since been dedicated to showcasing the unparalleled charm of Pakistan to the world.
GLAD TRAVELER: What destinations are most popular among your Pakistani clients?
iMusafir: Among Pakistani clients, the most popular destinations are Skardu, Hunza, and Neelum Valley. These regions are known for their breathtaking natural beauty, majestic landscapes, and serene environments, making them ideal choices for travelers seeking a memorable experience in the northern areas of Pakistan.
GLAD TRAVELER: How has the travel industry in Pakistan evolved in recent years?
iMusafir: In recent years, the travel industry in Pakistan has experienced significant growth. Over the last decade, we’ve witnessed a remarkable boom, particularly as awareness about the country’s natural beauty has increased. When we started, many people were unaware of the stunning landscapes Pakistan has to offer, but now, there is a growing interest from both local and international travelers in exploring these hidden gems. Looking ahead, we anticipate an exponential increase in tourism in the coming years, driven by growing awareness, improved infrastructure, and the country’s immense natural beauty becoming more widely recognized.

GLAD TRAVELER: What tips would you give to someone traveling abroad for the first time?
iMusafir: For first-time international travelers, it’s essential to carefully check the visa requirements for your destination, as well as ensure you have completed any necessary vaccinations. It’s also important to research the prerequisites and regulations of the country you’re visiting, including guidelines and local rules, to ensure a smooth and hassle-free trip.
GLAD TRAVELER: How can Pakistani travelers save money when planning international trips?
iMusafir: Pakistani travelers can save money by opting for budget-friendly tour operators and carefully selecting hotels and activities that align with their budget. Additionally, traveling during off-peak seasons, when demand is lower in the destination country, can significantly reduce the cost of the trip compared to peak seasons.
GLAD TRAVELER: What are the easiest destinations for Pakistani passport holders in terms of visa requirements?
iMusafir: Some of the easiest destinations for Pakistani passport holders, in terms of visa requirements, include the Maldives, Baku, Singapore, Sri Lanka, Malaysia, and Thailand. These destinations offer relatively straightforward visa processes, making them more accessible for Pakistani travelers.
GLAD TRAVELER: How can travelers from Pakistan plan affordable trips to high-cost destinations like Europe or the USA?
iMusafir: Travelers from Pakistan can plan affordable trips to high-cost destinations like Europe or the USA by targeting off-season travel. During these periods, airfare and hotel rates are significantly lower, making it possible to experience these destinations without exceeding their budget.
GLAD TRAVELER: Do you see a trend in Pakistanis opting for adventure tourism or luxury travel abroad?
iMusafir: We have observed a growing trend of Pakistanis opting for adventure tourism or luxury travel abroad, but this trend is primarily seen among those who can afford it, particularly the elite class of Pakistan.
GLAD TRAVELER: What are some of the most unique international travel experiences you’ve planned for clients?
iMusafir: Some of the most unique international travel experiences we’ve planned involved honeymoon packages where clients wanted to surprise their loved ones abroad. For example, we arranged a private dinner on the beach in the Maldives, complete with personalized decorations and a sunset backdrop. Another memorable experience was organizing a hot air balloon ride in Cappadocia, Turkey, followed by a luxury breakfast setup to celebrate the couple’s special day.
GLAD TRAVELER: How has global travel demand changed post-pandemic, and how has it impacted Pakistani travelers?
iMusafir: Post-pandemic, global travel demand has surged, with more people traveling now than before the pandemic. For Pakistani travelers, there is a renewed enthusiasm for exploring new destinations. While vaccination card requirements have been a minor inconvenience, they haven’t deterred the growing interest in traveling abroad.
GLAD TRAVELER: What are your favorite destinations within Pakistan, and why?
iMusafir: My favorite destination within Pakistan is Neelum Valley, known for its lush green landscapes, serene environment, and stunning natural beauty. The valley offers a perfect escape for nature lovers, with its picturesque rivers, waterfalls, and panoramic views of snow-capped mountains. It’s a place where one can truly experience the tranquility and charm of northern Pakistan.

This exclusive insight into iMusafir.pk highlights their commitment to redefining the travel experience for Pakistani travelers. With a vision to promote both domestic and international tourism, iMusafir.pk continues to inspire countless travelers to explore the world and discover the wonders of Pakistan.
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